TikTok does not want to compete with BBC for Eurovision final viewers
TikTok does not want to compete with the BBC at Eurovision but instead “complement” and drive viewers towards its grand final coverage, a manager has said. The social media platform has partnered with contest organiser the European Broadcasting Union (EBU) and the BBC for the event in Liverpool, with busker pop-ups around the city, special coverage and gigs. James Stafford, TikTok’s general manager of marketing and operations for the UK, Ireland and Nordics,