A football coach carrying King’s Lynn Town players and officials was attacked with stones and rocks as it left the ground on Monday.
The incident occurred outside Chorley’s Victory Park ground following the Linnets’ 4-0 defeat in the National League North on Monday.
The vehicle, operated by Lincolnshire-based Sleafordian Coaches, suffered serious damage, including a shattered rear window, after being targeted by a small group of youths near the stadium.
Players and staff were unhurt, but the company said the incident could have had far more serious consequences.
Sleafordian, whose fleet is fitted with CCTV, confirmed it will be working closely with Lancashire Police and football authorities to ensure those responsible are brought to account.
A spokesperson for the family-run company said the attack was particularly disheartening because the coach involved was brand new and making its first journey.
“Monday should have been a proud day for us,” the statement read.
“Our new corporate coach made its very first trip, transporting King’s Lynn Town Football Club to Chorley.
“A lot of hard work, care, and investment went into preparing that vehicle. It represents our family’s dedication to doing this job properly. Sadly, after the game, that pride turned into upset.”
According to the company, the damage has taken the new coach off the road until repairs can be completed.
“We know this behaviour does not represent Chorley supporters as a whole,” Sleafordian said.
“The majority of fans up and down the country follow their clubs with passion and respect. But it only takes a handful to cause damage, fear, and unnecessary cost to small businesses like ours.”
The operator also expressed concerns about a lack of security arrangements outside the ground, warning that the attack could easily have resulted in injuries.
“This was not just about damage to a coach; it could have caused serious injury to the players or our driver. No one should feel unsafe simply for travelling home after a football match,” the statement added.
Despite the incident, Sleafordian said it had been touched by the support received in the aftermath.
“We’ll get the coach repaired and back on the road as soon as possible,” the firm said.
“For every few who behave this way, there are so many more good people who value and respect what we do.”
“Thankfully, our vehicles are fitted with CCTV, and we will be working closely with the police and the football authorities to ensure those responsible are held accountable.
“We also urge host clubs everywhere to recognise their responsibility in making sure visiting teams and their transport are properly protected.”
Nobody from King’s Lynn Town was available for comment this morning.
