play_arrow

keyboard_arrow_right

skip_previous play_arrow skip_next
00:00 00:00
playlist_play chevron_left
chevron_left
  • cover play_arrow

    KL1 Radio Local Radio for West Norfolk

  • cover play_arrow

    EPISODE 35 OF THE FARMING SOCIAL HUB PODCAST

News

Primark pledges to make sustainable clothing affordable to all

todaySeptember 15, 2021 5

Background
share close

Primark pledges to make sustainable clothing ‘affordable to all’

All while promising the move will not result in higher prices

Primark has committed to making all of its clothes using recycled or more sustainably-sourced material by 2030 while promising the move will not result in higher prices.

The fast fashion giant also said it will strengthen the durability of its clothes so they last longer and design garments so they can be recycled.

The retailer’s new sustainability strategy includes halving its carbon emissions and “pursuing” a living wage for workers in its supply chain.

Currently, some 25% of Primark’s clothes are made from recycled or more sustainably sourced materials.

The first step of its commitment will see all men’s, women’s and children’s entry price t-shirts being made with sustainably sourced cotton over the next year.

Primark said it will make changes to its design process to ensure its clothes can be recycled at the end of their life to help reduce fashion waste, and is working with waste and resources body Wrap to draw up new industry guidelines on durability.

Primark chief executive Paul Marchant said: “We believe that sustainability shouldn’t be priced at a premium that only a minority can afford. Because of who we are, we believe we have the opportunity to make more sustainable fashion choices affordable to all.

“This is a new and exciting chapter in the Primark story. Our ambition is to offer customers the affordable prices they know and love us for, but with products that are made in a way that is better for the planet and the people who make them.

“We know that’s what our customers, and our colleagues, want and expect from us.”

Stores will feature promotion of the retailer’s new ‘How Change Looks’ campaign accompanied by more clothes recycling bins and educating consumers on techniques to lengthen the lifespan of their wardrobe from sewing skills to guidance on washing practices.

Primark said it will report back annually on its progress in meeting its commitments.

Published: by Radio NewsHub

Written by: admin

Rate it

Previous post

News

Climate protesters target M25 for second time in three days

They're calling for Government action on home insulation Climate protesters have blocked parts of the M25 for the second time in three days. Insulate Britain, which is demanding Government action on home insulation, stopped traffic at two sections of Britain’s busiest motorway. They targeted Junction 23 for South Mimms in Hertfordshire and the main carriageway from Junction 8 at Reigate to Junction 9 at Leatherhead, both in Surrey. Demonstrators sat […]

todaySeptember 15, 2021 3


0%