Linnets’ sponsorship deal has a sweet taste

King’s Lynn Town Football Club is lining up the desserts after announcing a new three-year partnership with Greenyard Frozen UK.The deal sees the Tennyson Road end of the Walks Stadium become the “Greenyard Frozen Stand” with the global market leader becoming the club’s official pudding partner.The new pure-plant pudding partnership – the first in football – will let all VIP guests, sponsors and visiting directors enjoy Gigi Gelato a dairy-free ice cream and organise special free taster days for fans on various fixtures during the season.Laura Dixon, communication and community projects manager for Greenyard, said: “At Greenyard, a global supplier of fresh, frozen and prepared fruits and vegetables, is dedicated to promoting healthy lifestyles by developing pure-plant food experiences and advocating the consumption of fruits and vegetables, regular exercise, and prioritizing mental health.”Supporting our local team perfectly aligns with our vision as a group.“Greenyard Frozen division is a leading supplier of frozen fruit and vegetables in the UK and Europe.”Additionally, the Greenyard Group recently acquired a renowned Belgian ice-cream manufacturer Creme de la Creme, and proudly introduced Gigi Gelato. A tasty and guilt-free pure-plant pudding. “Keep an eye out for our new VW Buzz serving during select home matches. “We are incredibly excited about the new partnership with King’s Lynn Football Club.”This collaboration provides us with an opportunity to support our local community, and we are thrilled to promote a healthy lifestyle with this initiative.”Kings Lynn Town FC owner Stephen Cleeve welcomed the news, saying: “I am delighted to be working with another local company and am so pleased that Laura and Brendan from Greenyard Frozen are supporting the club, not least because ice cream is one of my favourite treats.”Greenyard Frozen are a large local employer and I can’t wait to welcome their staff, employees and customers to the Walks on a match day and for Greenyard Frozen to become part of our expanding Linnets army.”