Watchdog urges advertisers to clarify green household waste claims
The advertising watchdog has called for clarity around household waste terms such as “recyclable”, “biodegradable” and “compostable” after finding they were confusing and potentially misleading. The Advertising Standards Authority (ASA) found that people were likely to understand the differences between products that could be recycled and had been recycled, but were more confused about the term “compostable”. Participants in the study were most unsure about the term “biodegradable”, and expressed