King’s Lynn Town has teamed up with Alive West Norfolk to bring football home with a game-changing new partnership.
After years of training in Ely, the Linnets will now train back in the town, putting the heart of football back into the community.
The move comes as part of a major collaboration with Alive West Norfolk, which runs local leisure centres on behalf of West Norfolk Council.
Together, the two parties are championing football, sport, and wellbeing through a powerful alliance that promises lasting benefits for the club’s supporters and the West Norfolk community alike.
As part of the agreement, the first team and under-23 squad have returned to training locally at Alive Lynnsport.
Alive’s Active Community team and King’s Lynn Community Football (KLCF) will deliver a broad programme of activities from school visits to inclusive football sessions in public parks.
These will include walking football, girls’ football, disability football, social football, and a range of health and wellbeing initiatives.
Alive will also become the club’s official training kit partner, support the women’s team, and feature as a sleeve sponsor for the Academy.
Cllr Simon Ring, deputy leader and cabinet member for business, said: “There are no own goals here.
“This partnership delivers a hat-trick of wins for King’s Lynn Town FC, Alive, and our communities across West Norfolk.
“With the season about to kick off, it’s the perfect moment to rally behind this collaboration.
But this is more than just a game of two halves; it’s about building long-term pathways into football, boosting local opportunity, and investing in the physical and mental well-being of our residents.
“As the partnership evolves, we’ll continue exploring ways to strengthen ties between Alive and the club—ensuring our community gets the very best from both.”
Bal Srai, CEO of King’s Lynn Town FC, said: “At King’s Lynn Town Football Club, we believe football should inspire, unite, and uplift, and this partnership with Alive West Norfolk brings that vision to life.
“From grassroots to the first team, we’re proud to be deepening our roots within the local community, offering more pathways into the game, and working together to improve health, wellbeing, and opportunity across West Norfolk.
“This collaboration marks the start of a new era, where success isn’t just measured on the pitch, but by the positive impact we can create together.
“We’re excited for what’s ahead and proud that our players are now training every day back in the heart of the community.”
Tommy Goode, head of performance and development for Alive, added: “This partnership has exciting potential to unite local football and improve the quality and opportunities for football across our community.
Bringing together KLTFC and Alive could be a match made in heaven, and we are very much looking forward to the new season supporting the Linnets.
“Together, we hope to hit the back of the net and score many goals for our community and KLTFC fans.”
To mark the launch of the exciting partnership, deputy leader and Cllr Simon Ring and Cllr Jo Rust, cabinet member for people and communities, joined Tommy Goode, Bal Srai, and head coach James Rowe at the recent friendly fixture against Peterborough United, which the Linnets drew 1-1 on Friday night.
